Rimmel Celebrates 180 Years

By Neon Staff | 2013/11/02 - 13:20:29


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Whether you use makeup or not, Rimmel is one of those names you immediately recognize. The reason is actually quite simple. This british beauty brand is calling the shots since 1834, the year when it was founded by young Eugène Rimmel. In a small store in Regent Street, London, his special ability in the art of perfumery and cosmetics turned him into a beauty trendsetter. He was the first one to develop scented pomades, mouth washers and herbal toilet vinegars, but his most amazing and revolutionary discovery was the mascara. So outstanding that, to this day, "rimmel" is actually the official word for "mascara" in several languages. 

Nearly 180 years later, the brand now owned by beauty giant Coty, Inc. still maintains its iconic status as the symbol for the London Look. To celebrate the oncoming special anniversary, a special photocall and a party event took place in early October at The Savoy Hotel and the London Film Museum in Covent Garden. It was a fabulous reflection about Rimmel's past, present and future. The brand ambassadors Kate Moss and Georgia May Jagger brought their unique style to the photo call and arrived in very british black cabs at the party where singer Rita Ora, who will be releasing an exclusive capsule color collection with Rimmel next year, gave a surprise performance. Let's see what new wonders the brand will bring for 2014. 
vintage Rimmel Advert
Rimmel London
Rimmel vintage products
Getty Images for Rimmel London
Rimmel vintage product
Getty Images for Rimmel London
The Rimmel London 180 Years Of Cool photocall took place at The Savoy Hotel in London
The Rimmel London 180 Years Of Cool photocall took place at The Savoy Hotel in London
Getty Images for Rimmel London
Georgia May Jagger attended the Rimmel photocall wearing a Christopher Kane lace dress
Georgia May Jagger attended the Rimmel photocall wearing a Christopher Kane lace dress
Getty Images for Rimmel London
Rita Ora at the photocall wearing Moschino Cheap and Chic
Rita Ora at the photocall wearing Moschino Cheap and Chic
Getty Images for Rimmel London
Kate Moss brought a Bohemian flair to the Rimmel photocall
Kate Moss brought a Bohemian flair to the Rimmel photocall
Getty Images for Rimmel London
Georgia May Jagger at the Rimmel party in a sequin minidress by Julien Macdonald
Georgia May Jagger at the Rimmel party in a sequin minidress by Julien Macdonald
Getty Images for Rimmel London
Rita Ora arriving at the Rimmel event in a Moschino tartan suit
Rita Ora arriving at the event in a Moschino tartan suit
Getty Images for Rimmel London
Kate Moss nailed the all-black look with a studded velvet cape she wore at the party
Kate Moss nailed the all-black look with a studded velvet cape she wore at the party
Getty Images for Rimmel London
Rita Ora, Georgia May Jagger and Kate Moss at the Rimmel event
Getty Images for Rimmel London

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