Fascinating 1960s Swimwear

By P. Bogart | 2014/10/13 - 09:38:18


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Captured by Jorge Alves in the warm settings of the Cascais seaside in Portugal, these images might have been rather daring for a country that was under the domain of an oppressive regime at the time. Friolax, a brand specializing in sports apparel, was making its Spring/Summer 1966 catalogue, featuring a swimwear collection with bold prints in one-piece swimsuits and a few high waisted bikinis.

According to the pages of the catalogue, the collection was able to "enhance your figure and underline your personality". Well, wearing a black transparent swimsuit or a bikini with revealing cutouts could definitely define your position among a conservative society that was watching, at a distance, the political, cultural and social transformations all over the world. Portuguese women were slowly making their statement as individuals. 
Friolax Spring/Summer 1966
Via Pura Terylene Virgem
Friolax Spring/Summer 1966
Via Pura Terylene Virgem
Friolax Spring/Summer 1966
Via Pura Terylene Virgem
Friolax Spring/Summer 1966
Via Pura Terylene Virgem
Friolax Spring/Summer 1966
Via Pura Terylene Virgem
Friolax Spring/Summer 1966
Via Pura Terylene Virgem
Friolax Spring/Summer 1966
Via Pura Terylene Virgem
Friolax Spring/Summer 1966
Via Pura Terylene Virgem
Friolax Spring/Summer 1966
Via Pura Terylene Virgem
Friolax Spring/Summer 1966
Via Pura Terylene Virgem
Friolax Spring/Summer 1966
Via Pura Terylene Virgem
Friolax Spring/Summer 1966
Via Pura Terylene Virgem
Friolax Spring/Summer 1966
Via Pura Terylene Virgem
Friolax Spring/Summer 1966
Via Pura Terylene Virgem
Friolax Spring/Summer 1966
Via Pura Terylene Virgem
Friolax Spring/Summer 1966
Via Pura Terylene Virgem
Friolax Spring/Summer 1966
Via Pura Terylene Virgem

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