Speedo Creates Dresses from Old Swimsuits

By Sara Corceiro | 2011/03/07 - 13:07:20


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After the International Swimming Federation's decision to ban the use of skin suits in competitions, Speedo was faced with a surplus of LZR swimsuits with no commercial value. And so was born a partnership with From Somewhere, the brand responsible for the recast of the famous swimsuit, giving it a new context and use. 

After a first look during London Fashion Week, the collection will finally be released on March 21, International Earth Day, at Selfridges stores and via yoox.com website . Part of the profits will be donated to Green Cross International. 
Speedo Creates Dresses from Old Swimsuits
Speedo
Speedo Creates Dresses from Old Swimsuits
Speedo
Speedo Creates Dresses from Old Swimsuits
Speedo
Speedo Creates Dresses from Old Swimsuits
Speedo

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