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After the International Swimming Federation's decision to ban the use of skin suits in competitions, Speedo was faced with a surplus of LZR swimsuits with no commercial value. And so was born a partnership with From Somewhere, the brand responsible for the recast of the famous swimsuit, giving it a new context and use.
After a first look during London Fashion Week, the collection will finally be released on March 21, International Earth Day, at Selfridges stores and via yoox.com website . Part of the profits will be donated to Green Cross International.