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When artist Rie Hosokai and graphic designer Takashi Kawada decided to join forces to start this unusual project, they probably didn't realize how far it would go. Daisy Balloon
has won several awards and has made its way through the internet in such a viral way. The work of the japanese duo even caught the attention of Björk, who recently wore a multicolored balloon gown at the Fuji Rock Festival '13.
"I was introduced to balloon decorating in 1998 when I began working for a flower shop", says Hosokai. "I enjoyed the industry and art of decorating so much I started my own balloon business in 2002. I found by combining the art of decorating and twisting the possibilities were endless."
In a delicate construction process, elaborate dresses are made entirely with air balloons. The fragile material is entangled and made into this inflatable fabric that composes these amazing couture dresses. The result seems massive and strong, and yet, these might be the lightest dresses ever. Beautiful in its unusual construction, they only have a few hours to be immortalized in pictures before starting to deflate. May we enjoy it in these images.