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Whether you like fashion or not, it's quite possible you've already seen Luly Yang's famous "butterfly" dress. Also called "The Monarch", this silk taffeta look went viral and has been shared through social networks all over the world since it was created in 1999. Initially designed in paper for a benefit show to the Heart Foundation, the dress became so popular that allowed Luly to establish her design studio in the following year.
The gown actually consists on two separate pieces, a skirt and corset bodice with a very literal Monarch butterfly print. Both adorned with Swarovski crystals, the skirt's hem was cut to resemble the insect's wings and the corset's neckline was completed with black ostrich feathers. Some might say it seems kitsch, over designed or excessively decorated, but it certainly fulfills its role as a statement dreamy gown.
Today, Luly Yang is an established fashion designer in Seattle, her hometown since she was 10 years old. Mainly working with made to measure cocktail, evening and bridal attire. When she celebrated her 10th career anniversary, a couture collection told her journey, going from those vibrant cocktail color dresses to the clean, white wedding gowns she masterfully creates. The show ended with an openly loud blue butterfly dress, a metamorphosis of the iconic Monarch that will always be her brand.