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Julianne Moore is the new face for the Spring/Summer 2011 advertising campaign for Talbots. As a rather conservative american style brand, Talbots is now seeking to reach a younger market under the concept of "tradition transformed".
The collection, full of redefined classic looks in neutral tones, was captured by photographers Mert Alas and Marcus Piggott in a lush floral environment of a New York greenhouse.