Alexander Wang for H&M

By eirini panaretou | 2014/11/04 - 07:45:47


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H&M has collaborated with many famous fashion designers throughout the last ten years. This time, the Swedish retailer made another great choice with Alexander Wang, the american fashion designer known for its unique urban designs.

A short film inspired by video games was filmed in Islington, London, and released to promote the capsule collection by the New York designer. In a first-person perspective, the movie features an inspired action sequence where renowned top models Raquel Zimmermann, Isabeli Fontana, Joan Smalls, Natasha Poly and soccer player Andy Carroll showcase the collection's pieces to the sound of DJ Diplo.

The collection really matches the adventurous spirit, with clean design garments and accessories for women and men that combine the functional features of workout clothes with everyday wear.

A seamless parka, an anorak with stylized crocodile details and motorcycle style jackets offer a much needed protection with waterproof materials. Accessories like bags, gloves and hats are branded with 'Wang' in giant letterings and reflective materials. Foam-injected sweatshirts, sheer paneled knits, dresses with interlaced layers and crop tops in scuba fabrics show Alexander Wang's experimentation with materials and techniques. The sporty collection will be on store shelves on November 6th. 
Alexander Wang x H&M
H&M
Alexander Wang x H&M
H&M
Alexander Wang x H&M
H&M
Alexander Wang x H&M
H&M
Alexander Wang x H&M
H&M
Alexander Wang x H&M
H&M
Alexander Wang x H&M
H&M
Alexander Wang x H&M
H&M
Alexander Wang x H&M
H&M
Alexander Wang x H&M
H&M
Alexander Wang x H&M
H&M
Alexander Wang x H&M
H&M

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2 Comments

  1. Mae2014-11-05 13:23:55

    Really nice collection

  2. Marta Rodrigues2014-11-04 18:50:40

    I'm just loving the sheer pieces, creates an amazing illusion.



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