Springfield Spends Less Water on Denim

By Mariana Silva | 2012/10/10 - 09:39:56


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Springfield launched H20, a denim line focused on saving water during its confection. The collection for Autumn/Winter 2012/13 demonstrates that is possible to value the environment with new technologies . The process consists in reducing the washing steps by applying various techniques like the ozone bath and numerous manually applied treatments in order to give the very popular appearance of worn denim. Finally, the drying process takes place in special manikins that provide a three-dimensional appearance. 

The line is available in stores during this season and has a label indicating a reference that helps making the distinction. Along with the slogan "less water, more denim", the collection stands out for its difference and devotion to the welfare of consumers while contributing to sustainable consumption.

To mark the occasion, the brand invited six young illustrators to interpret the concept "every drop counts", translating into three t-shirts for men and three for women. All these artists have separate careers but together they were able to create something truly irreverent. 
Springfield H2O sustainable t-shirt
Springfield H2O sustainable t-shirt
Springfield H2O sustainable t-shirt
Springfield H2O sustainable t-shirt
Springfield H2O sustainable t-shirt
Springfield H2O sustainable t-shirt
Springfield

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