Love it or hate it? Comment this post here.
Chewing gum is probably on top of the list when it comes to impulse buy, so it only seems logical to assume that packaging is one of the most important factors to sell this product.
Lebanese designer Hani Douaji
truly understands that. He created a range of six designs for Trident Xtra Care that plays with the concept of sugar-free chewing gum. Hani added die-cut windows to humorous illustrations of different mouths, revealing pink chewing gum blisters that mimic sets of flawless white teeth covered by gums. The sugar-free aspect about the product stands out and the interactive aspect gives it a fun twist. The question is: why haven't we seen this on the supermarket shelves yet?