Victoria's Secret opened its UK flagship store on August 2012 in the prestigious New Bond Street, London, and it is a true celebration of the brand's iconic image.
Everything within the store is girly, pink and it contains masses of glitter. It is a shrine to the Victoria's Secret models, with many pictures of some of the most famous angels, like Candice Swanepoel and Adriana Lima, hanging proudly on every visible wall.
The store embodies a "Hard Rock Cafe memorabilia" feel to it, as it shares and celebrates past Victoria's Secret shows with costumes that have been previously worn by the models over the years. The iconic show costumes are present in the store's multiple front windows, displayed beside descriptive plaques.
Central within the store is a huge magnificent glass staircase with a large cinematic TV screen playing constant "behind the scenes" videos of beautiful supermodels posing with poise, while modeling the brand's beautiful underwear.
The store offers four amazing floors. The first floor provides beauty, cosmetics and perfume. The second floor has underwear on display, laid out in impressive shop fittings. Classic Lingerie fitters are in hand for shoppers to measure for the perfect bra fit. The underwear section resembles a big closet, in which the changing room's wallpaper theme honors the classic Victoria's Secret pink striped colors.The bottom floor offers a manifest of clothes which includes tracksuits, t-shirts, tops and loungewear, displayed neatly on mannequins and opened chester draws.The top floor has its own Victoria's Secret suite, only accessible to VIP entries for special shopping, champagne and underwear fittings.
The Victoria's Secret brand is ultra-feminine, sexy, girly, modern, sparkly and the store embodies that feel. Everything, from the sweet smelling perfume and makeup to the underwear and the tracksuits, is simply divine. If you want an excitable shopping experience, filled with glitter and eye feasting products, be sure to visit the London flagship store.