The Royal Revolution of Katy Perry

By Neon Staff | 2014/08/21 - 06:07:40


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Katy Perry just launched her third fragrance in a partnership with Coty. Royal Revolution comes after Killer Queen, in a similar prismatic bottle in blue, with notes of pink freesia, mystical blackthorn, jasmine and vanilla orchid.

In a 2 minute animated advert that takes place in an alternate medieval time, the perfume is presented as a weapon of choice by knight Katy Perry to save the village's first born daughters from becoming these dark fashion victim clones under the hands of a tyrant warlock. As strange as this quick synopsis may seem, we have at least to commend the creative team from ASB for stepping from the usual promotional concept for fragrances that usually involves these rather romantic and empty settings that say nothing about nothing. See the "girl power" short for yourself. 
Katy Perry, Royal Revolution Fragrance
Coty
Katy Perry, Royal Revolution Fragrance
Coty
Katy Perry, Royal Revolution Fragrance
Coty

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2 Comments

  1. Cindy2014-08-21 19:08:41

    Love Katy! She's always a surprise.

  2. Miss Flick2014-08-21 13:16:59

    It's kinda silly but I like it. A fun idea to sell a bottle of perfume.



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