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uses his luxury brand This Is Not Clothing
to exhibit his artwork pieces. The British artist reinvents art canons by portraying contemporary themes in a mix of classic references and Pop iconography that he then frames in his unique canvas, the clothing apparel.
For Collection III, he was inspired by the visual standards of Ancient Greek art. In an impressive collection of digital marble sculptures, he depicted protest scenes as legendary battles between the gods. Riot policemen and protesters replaced mythical creatures to portray modern life events in allegorical scenes.
The digital artwork was created using 3D scanning techniques of real-life models. The raw data was then cleaned up and retouched to create the marble texture and feel. You can get a framed copy of your favourite piece to wear everyday at the This Is Not Clothing website.