Prada Red by David Sims

By Neon Staff | 2012/07/20 - 09:01:20


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Gary Oldman, Jamie Bell, Garrett Hedlund and Willem Dafoe are the four distinct stars making the picture for Prada's new Fall/Winter 2012 campaign. Shot by David Sims, these images intend to show a formal, yet contemporary, portrait of generations through these actors, all in different points of their careers at the moment.

While playing with archetypes and dress codes, the images seem to give us a conspiratorial game between men with power. Suspicious looks and excessive poses make the story between these enigmatic characters in luxurious wear by the italian brand. How will the story end? 
Prada Fall/Winter 2012 menswear advertising campaign
Prada Group
Prada Fall/Winter 2012 menswear advertising campaign
Prada Group
Prada Fall/Winter 2012 menswear advertising campaign
Prada Group
Prada Fall/Winter 2012 menswear advertising campaign
Prada Group
Prada Fall/Winter 2012 menswear advertising campaign
Prada Group
Prada Fall/Winter 2012 menswear advertising campaign
Prada Group
Prada Fall/Winter 2012 menswear advertising campaign
Prada Group

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